Directional Link Building *
Natural Linking Strategy
When you genuinely like a service, product, article or any other material over the web, it is more likely that you would like to share it with your friends over blogs, forums or online-communities. Your referral of that product on blogs or forums for the sheer purpose of appreciating the service (as you are not an employee of that firm or in any way related to it) makes it a NATURAL LINK for that company. Natural linking is something which search engines prefer, as it does not involve linking methods which may be taken as spamming, it is all done by users on the internet.
With this kind of linking, website A’s link can be placed on website B, in return for website B’s link to be placed on website A. In other words, it is a kind of an agreement which two parties make for building strong partnerships for promoting a specific product or service. Reciprocal linking does not come easy, as, disagreements may arise regarding:
- Placement of individual links
- Removal of links without notification
- The time period of retaining individual links
Google does not prefer reciprocal linking and therefore it is slowly fading away. But if properly executed, this strategy can give you some important in-bound links and can give your rankings a push!.
Directional Link Building
With QUAD's way of linking, we don't build link pages and do reciprocal link building. We have agreements with many important and high ranking websites that they link to your website, one way only. We call these one way links or Directional Linking, and these are the most important links you can have. This shows the search engines that your website is important enough to be linked to by high ranking websites, and only one way!
* Included in QUAD's Search Engine Optimisation Packages
