Text Enriched Keyword Pages *

What is Keyword Enriched Content?

Keyword Enriched Content is text on your site that has been researched and optimised so that it includes the same keywords that your customers use in search engines to reach your site. We place a big emphasis on Keyword Enriched Content for our clients as it can bring more, targeted traffic to sites by improving visibility and rankings in search engines.

Our research shows that customers are more likely to visit and to buy from sites that speak their language. This means that sites containing the same keywords that the customers use as search terms can convince the customer that your site can sell them the right product. Also if a user has typed the keyword into a search engine and your Keyword Enriched Content page has come to the top of the results, the user is most likely going to click to your page. This traffic will have a higher rate of conversion into sales.

Websites will appear higher in the results pages if they are optimised for high performing keywords. Search engines regularly crawl all the sites on the web, and one of the major factors they use to determine the quality of each site is the keyword content, including the quantity and positioning of keywords in the copy of each page of the site. But most importantly, the Enriched Content pages must be relevant to your business.

Keyword Enriched Content should become an integral part of each page of the site. From a search engine point of view, the home page is still considered the most important page. However, we actually make each Keyword Enriched Page a homepage in their own right, making these pages 'landing' pages for users to arrive directly from the search engine.

* Included in QUAD's Search Engine Optimisation Packages